This WSJ article dated yesterday is in the Style & Fashion section, and currently on the wsj.com home page:
Losing Your Hair? Why This Solution Is No Longer Shameful
Wall Street Journal
Discussing waning manes is suddenly fashionable thanks to new, stigma-free products and evolved attitudes toward thinning tresses
[Embarrassment about hair loss treatments] began to change in 2017 with the introduction of a trio of startup brands—Hims, Keeps and Roman—that talked in refreshingly frank, even witty ways about their products’ potential to help men counteract hair loss. About three years prior, the patent for finasteride (previously held by Merck & Co. in the U.S., which marketed the drug as Propecia) expired, opening the door for these New York-based brands to sell an inexpensive, generic version—at around $20 a month.
There is zero mention of sexual side effects or risks. I have emailed the WSJ journalist. You can also contact him at his email which you’ll find by clicking his byline, or at the bottom of the article. If you do email the journalist, please also cc the WSJ corrections email which is: wsjcontact AT wsj.com